Excellence in Business Networking: 6 reasons why BNI is the best choice for you and your business

If you’ve made it this far you must have heard a little about who we are and what we do here at BNI. If you haven’t yet decided to take the plunge and formally apply to join BNI, allow me to be the one to give you that last little nudge in the right direction. There are countless reasons why BNI is the correct choice to help you advance yourself personally and professionally, but for now, I’ve distilled the top 6 to give you a strong, succinct pitch on why BNI is the organization for you.

1. Our greatness starts at the top

Our founder, Ivan Misner, is renowned in the business community and beyond for his tradition of excellence. After receiving a PhD from the University of Southern California, Ivan went on to teach business management at several prominent American universities, and has been recognized as a New York Times Bestseller, published 20 times over. Recently, he has served as a columnist for Fox Business and Entrepreneur.com and has been dubbed the “father of modern networking” by CNN. And of course, he founded BNI over 30 years ago and has helped to grow our network into the world’s largest business networking, referrals, and word of mouth organization in the world.

2. We’re pretty great at referrals

Yes, you read that last sentence right, we’re the largest organization of our kind in the world. We facilitated over 6.6 million referrals last year alone, generating 8.6 billion- yes, billion, with a “b”- dollars worth of business for our members. We didn’t get to the top by accident either; we may provide quantity, but we also provide quality. Our ethics committee makes sure all of our members are accountable for the services they provide; ensuring quality work is key to who we are and what we do.

3. Joining puts our members to work for you

Joining our network is like enlisting dozens of expert sales people to work on your behalf. We work on a principle of reciprocity of BNI, where the work you put in to help others benefits you personally, so our members are devoted to helping you out wherever possible. Each of our members will carry copies of your business card with them to distribute on your behalf whenever they encounter someone who may be interested in your services.

4. BNI structures your networking and focuses your potential

One of the most difficult aspects of networking to master- particularly for those who are still trying to find their feet in the business world- is an appropriate framework for concentrating one’s efforts. BNI provides that framework. Our organization will allow you to begin formal business relationships with other professionals in your area and those professionals will work deliberately and diligently to extend your network and grow your business.

5. Our members are reputable

We don’t allow just anyone to join our networks, all of our members had to submit a formal application before they were considered. Membership committees properly vet these applications and contact the references which each member is required to provide. We operate via word-of-mouth, so before applicants are even allowed to attend a meeting, they must have a sponsor (or, in some cases, have one assigned to them) to vouch for them.

6. We will diversify your network

Each chapter only enlists one member per professional specialty, so you are guaranteed to meet a broad, diverse group of individuals who will extend your professional network beyond your own specialization and market you and your business to an entirely new group of people who you would not have become professionally involved with in your own right.

There’s a whole host of ways BNI can help you and your business succeed, and this article only begins to scratch the surface. Speak to members of your local chapter or contact us directly (http://www.bnigtaplus.ca/) to join our network and take the next step towards realizing your professional potential.

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